Awesome Bike Video - Onix Bikes

Simply stunning promotional video for Onix Bikes.  If you've never ridden your bike in the Lake District, this video will convince you to get your bike up there and get riding.

Rich media is the best way for someone to buy into your brand and this is a great example.  I love the slow motion bit around 43 seconds in when the guy is climbing the hill, beautiful camera work, great music background and some awesome scenery.