Today, the blog reached it's first mini-landmark - 250,000 hits, something that I feel pretty pleased about I've never had a strategy for the blog other than to share with others who were in the same position as me, new to the sport and seeking out information in plain talk, which would help them become better riders and learn from the things I'd discovered along the way.
The blog has connected me with some excellent people, contributed to some fantastic experiences and been a platform for sharing some thoughts. You don't blog for financial reward, that's for sure. Click traffic income is low unless your visits are in the millions. Reputationally however, it's well worth the time and investment, as your traffic builds so does peoples interest in getting to know you (industry, brands and individuals).
Committing to a blog takes time, commitment and determination. It's easy to set one-up, just go to blogger and you're off. However, those that have done it will tell you, the hard part is blogging frequently, finding things to write about (writers block) and building traffic (visits).
Unless you blog regularly by publising new content, then you'll never start to build the search traffic you need (50% of my monthly visits coming from people who are searching). What then happens is that you get de-moralised when your visits are very low and you ask yourself why carry on and invariable you abandon it.
You have to go through that to get to the other side - that is, keep going, keep blogging and keep creating new content. I wrote a blog in 2009 about some top tips for new bloggers, many of those lessons are still relevant today if you fancy getting going.
Perhaps if the blog has helped you at some point, you'd leave me a comment and let me know how/why. Alternatively if you enjoyed a particular article, which one?
As a small celebratory gesture, I'm planning to give away a Bioracer cycling top in the next ten days to a reader of the blog. To qualify, all you'd need to do is leave a comment or subscribe to the e-mail updates. Thanks for continuing to visit, next landmark 500K.